Innovation is different here. If you’re not familiar with the diverging diamond interchange (DDI), it was first implemented by the Missouri Department of Transportation in Springfield, MO… my home area. Although I was slightly confused when these first came in, this interchange won me over with use. It showed a 30-46% reduction in crashes and 60-63% reduction in fatal injuries. And frankly, you cannot deny how much faster they are in all the places we have them now. Traffic delays were reduced by 15-60% and points of conflict were cut by more than half.  When trying to describe what it is that Yellow Brick does, I could not pick a better metaphor. Yellow Brick is the Technology DDI for small and midsize businesses. We win our customers with use. Did you know we have a 97% retention rate across decades of service?

My customers are all about innovative new products and services. Their opportunities exist in their ability to capture niche markets… rapidly. They are smart and their technology teams are ‘no-fluff’ individuals. They love new technology, but there’s no space for systems or processes that slow their ability to adapt. People may mistake this for a reluctance to invest in technology, but I think it’s simply a matter of operational models going in two diverging directions. If large businesses need efficiency at scale, our customers rely on adaptability at speed.

While larger organizations are focused on technology wins with operational efficiency, our smaller organizations naturally see less value for that effort. Larger organizations enjoy access to new technology to transform the customer experience. These are enabled by shared processes and systems. But smaller businesses get frustrated waiting for overwhelming integration efforts created by a wide range of non-standard systems. Yellow Brick companies specialize in what it takes to support businesses in product-centric operating models. We are small, nimble, connective teams and services. We promise to keep our customers linked to the ever-changing world around them without wasting precious resources. We free up rigid operational processes so they can meet market demand, without sacrificing the value of standards. Reducing potential technology crashes and their severity. Streamlining delays in important goods and services. Cutting down points of conflict across some of the best industry software in our spaces.

These are the problems we love to solve. We are helpers by nature. We help MGAs and small carriers put new products up in less than 30 days. We help retail stores grow at 5+ stores a month. We help regional products get onto a wide variety of shelves faster and easier. We help rural schools route an ever-changing need for drivers. We understand the value of systems and standards, but we specialize in maximizing their value for customers living in the world of product innovation and frequent change. Technology innovation should not be reserved for giants, and we are proud to be the DDI that makes it possible for our customers to reach some of the best technologies in their industry.